Google Scholar indexes the full-text or metadata of a variety of peer-reviewed online academic journals, books, conference papers, theses and dissertations, pre-prints, abstracts, technical reports, and other scholarly literature. It can be used to monitor the citations of digital objects by creating email alerts that are delivered to the practitioner to help them stay abreast of new research by a specific author or on a certain topic. Authors can also set up alerts to track new citations of their own works.
Google Scholar can be used to search for citations or other identifying markers of digital content, such as a title or URI, to quickly gauge the visibility and influence of recent articles It also uses traditional metrics to gauge impact including:
Practitioners should follow the practices laid out in the “Ethical considerations and guidelines for the assessment of use and reuse of digital content.” The Guidelines are meant both to inform practitioners in their decision-making, and to model for users what they can expect from those who steward digital collections.
According to Google Scholar’s parent company (Google), it collects a wide range of user data based on direct user input, third-party sources, and through automated technologies such as cookies, apps, and devices. This data includes a) personally identifiable data about users such as name, email address, postal address, phone number and carrier, social media handle, usernames and passwords, demographic data and payment data, b) device and usage data, including browse/search history, purchase history, IP address, and device configuration, and c) content, including all communications (audio, video, text), video or recordings, feedback and ratings, and activity on third-party sites and apps that use Google services. 1